Pinterest has really ramped up the company introducing in the scannable QR-style code trend, launching a colorful version of the tech that it calls Pincodes. At launch, Pincodes will only be created by companies and publishers; but if you stumble upon one, you’ll be able to scan it using Pinterest’s Lens feature to pull up whatever Pinterest board it links to. It seems like Pinterest expects to see these pop up on packaging and in ads, to let potential customers check out related product.
Pincodes are being released today alongside many other updates to Pinterest’s visual search options. one of the most important new features are a few things Pinterest is calling “Lens your Look.” The feature allows you to refine a quest exploitation your camera — thus you may hunt for “scarf,” then take a photograph of your winter coat, and Pinterest will try to pull up results that match your existing outfit. Pinterest also says it’s adding over five million extra shoppable merchandise, transfer the service to sixty million shoppable pins in total, which suggests all of those features ought to create it easier to find something you’re interested in and able to purchase.
Pinterest debuted its Lens feature back in Feb, providing users a way to look up clothes, furniture, food, and other objects with their camera. The lens itself was an expansion of the visual search tool that Pinterest launched back in 2015, and Pinterest says it’s seen a 70 % growth year over year, with the service currently counting three hundred million visual searches each month. That rapid growth is almost definitely why we’re seeing Pinterest continue down this road with more camera-based features that create it easier and easier to look up fashions, food, and so on.