Takata airbags

Honda will use targeted Facebook to find owners with defective Takata airbags


As Takata airbag recall, the biggest ever us auto recall continues, Honda expects new ways to reach customers who have not nevertheless brought in their vehicles for repair. and also the company’s next move, as Reuters reports, is to focus on Honda owners through Facebook. Advertisers use the tool that enables targeting specific subsets of Facebook accounts, Honda will match encrypted email addresses of those with recalled vehicles to Facebook users. in keeping with the Associated Press, at least some of the messages geared towards those Facebook accounts will be videos from Honda owners who were injured from the faulty Takata airbag systems. you’ll be able to see one of the public service announcements below.

The recall is ongoing and a report issued last week noted that only one-third of the U.S vehicles affected by the recall are repaired. until now, around forty-three million inflators in thirty-four million cars are recalled and by the end of the year, that number can jump up to sixty-five million inflators because the next round of recalls is enacted. The recalls have been rolling out on a schedule based on the relative danger of the faulty part. So far, the airbag systems — which might spray metal shards if the airbag is released — have killed 18 people and injured nearly 200.

Earlier this year, the U.S. Department of Justice indicted 3 Takata executives on charges of falsifying reports — the department has said that safety test fabrications went as far back as 2000. In Feb, Takata pled guilty to cover up the defective airbags and agreed to pay 1 billion dollars in restitution to car manufacturers, fines, and funds to compensate victims. In June, the company filed for bankruptcy.

Among automakers, Honda has one of the highest repair rates for the Takata airbag systems. So far, it’s repaired nearly 65 % of recalled systems, second only to Tesla, that has repaired just over 78 %. Subaru rounds out the highest 3 with a 50 % repair rate. At the bottom of the pack is Benz, its repairs vehicles are less than 3 % of its affected vehicles, tho’ a good portion of its vehicles are added in later priority teams, a list that you can see here.

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