Facebook Creator

Facebook has released a Facebook Creator App for video creators

Technology

In its latest attempt to woo video creators away from YouTube, Facebook has released an app only for them. It’s referred to as Facebook Creator, and it includes a bunch of tools for streaming video, updating Stories, and message people across several of Facebook’s platforms.

Facebook has long had an app for people that manage Facebook Pages, and it’s also had an app for celebrities that did this type of community building, too. In fact, Facebook Creator is absolutely just an updated and rebranded version of that app — originally called Facebook Mentions (and still called that, since it seems to be stuck that way on the App Store for now) — but now it’s open to everybody.

There are 2 main draws to the Creator app. First, it includes some special options for Facebook Live. Anyone using it’ll be able to produce custom intros and outros — intros are particularly handy because it takes a moment before people see the link and begin watching — as well because of the ability to add interactive stickers and a custom video frame. The app is also able to take and edit photos and post them to Facebook Stories and other platforms (it’s not clear if that includes Instagram, but it extremely should).

The 2nd massive draw is communication. The app generates a combined inbox for comments on Facebook and Instagram and messages from a messenger so that you don’t need to jump between different apps in order to reply to people. The app doesn’t appear to cover each possible messaging vector inside of Facebook’s services, but it feels like a handy start.

Finally, there is an analytics feature, so the creator will obsessively renew the page wondering whether they have successfully gamed Facebook’s newest algorithm change. The app is available on iOS now and is meant to come back to android in “the coming months.”

The app is easy for people who already do these things. but the bigger story might just be that Facebook is attempting to show it cares regarding the community of independent vloggers. the same people who this app is designed to appeal to are presently struggling with odd changes and errors over at YouTube. FB has required to touch them for years presently. One app suddenly is not going to change things, but a continued commitment could facilitate win people over.

 

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