WhatsApp Business App

WhatsApp Introducing new Business App for small businesses

Technology

WhatsApp has introduced a special business app designed for use by specifically small businesses to more easily connect with customers. WhatsApp Business adds key features such as details like business email address, business information, store addresses, and website dedicated business profiles; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages have been sent, delivered, and read.

For WhatsApp Business and WhatsApp Messenger Apps can be used on one device. And can be registered with your different numbers for those who use a business number and personal one. WhatsApp Business is also supported by WhatsApp Web, the app’s desktop web browser client.

Business accounts will be clearly listed as such. WhatsApp says over time, businesses that have verified their account phone number matches their business one will get a confirmation badge on their profile. Last year, WhatsApp added the green verification badges to select business accounts in the standard app. WhatsApp says other users can continue to use the regular app as usual and will still have full control over the messages they receive like blocking numbers and reporting spam.

WhatsApp Business app is free and now available to download for Android users. Though there is no mention of an iOS release yet. WhatsApp Business is currently available in Mexico, Indonesia, Italy, the US, and the UK. With a global rollout scheduled in the coming weeks.

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