Echo Look

Echo Look, Style Assistant with Alexa, Amazon’s fashionistas can give you style tips

Technology

If you are tired of the Echo Look’s AI-powered style tips, we’ve excellent news. Now, to get feedback from real-life humans, you can submit your full body selfies to the Amazon Spark hive. In June the e-retail company giant launched the camera-equipped Echo Look as an invite-only purchase. It’s Instagram style social shopping feed, Amazon Spark followed it in July. Now, rather predictably, it is combining the 2, according to CNET.

Here is how it works: You snap selfies in the outfits you are planning on wearing using the Echo Look and instead of just sharing them with Amazon’s algorithms (or with friends and family). You can now upload them on Amazon Spark for advice from complete strangers. After all, what could be better for your self-esteem than a bunch of randoms judging and commenting on your clothes and body?

Echo Look

Add a question to make your post, like “should I wear which outfit tonight?” and let the voting begin. The entire thing is connected to your Amazon username, and you can enable notifications in the Echo Look app.

Now its only works on ios, with Amazon explaining that it is a way to “get input on your outfits from others who love fashion as much as you do.” or you could end up siding with the AI over real-life people and start asking your humanity. who cares when your ensemble looks fire, right?

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