Engagement Bait

Facebook Fighting “Engagement Bait” will begin demoting news feeds


Fighting Engagement Bait on Facebook

This week beginning, Facebook will start demoting spammy or engagement bait posts. That goad users into taking actions like sharing, tagging, or commenting. Posts that prompt users to “Tag a friend who likes to nap!” They seem to be popular because of the game’s Facebook algorithms. This causes Facebook to prioritize those posts in many News Feeds. Facebook says posts that ask people for help, advice, or recommendations like raising funds for charity or asking for travel information will not be affected by the update.

Facebook News FeedFacebook reviewed and categorized hundreds of thousands of posts. And taught a machine learning model to identify the different types of engagement bait. The company says that Facebook implements stricter demotions for Pages that repeatedly bait engagement in a few weeks to provide publishers time to adapt. “Moving forward, we’ill continue to find ways to improve and measure our efforts to reduce engagement bait,” Facebook said. “We want to reduce the spread of content that is spammy, sensational, or misleading in order to promote much more meaningful and genuine conversations on Facebook”. Facebook says that Pages repeatedly post engagement bait will see more “significant drops” in reach.

The company continually tweaks its News Feed algorithm. To reduce clickbait and to target video spam, junk posts, and fake likes.

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