Have you ever clicked a YouTube creator’s suggested video link once it pops up mid-clip? No? you are far from alone. YouTube has revealed that it’s removing the power to promote videos, playlists or live streams through in-video notifications as of Dec 14th. The streaming service is not shy about the reason why: few people were really interested in these links. just one in 20 people really clicked on them, and lots of those folks were taken to a dead live stream. Users said it felt like spam, according to YouTube.
The company does not think this will cause too several issues. Cards and end screen video links are more effective, YouTube said. For third-party links, it needs you to use video descriptions, channel pages or even your channel design.
It informed us this can kill existing in-video notifications, that could lead on to some awkward moments in videos where presenters point to pop-ups that no longer exist. On the balance, though, this seems to be positive news if you are a YouTube fan. It should mean some interventions when you are watching the web and some creators going out of their way to plug one video while you are watching another.