Microsoft is opening its 1st Mixed Reality capture studios in San Francisco and London, allowing developers and creators to make holograms from reality objects. Microsoft has been using its own studio at its Redmond headquarters to capture Buzz Aldrin, Reggie Watts, Max Frost, and cirque Du Soleil performances and bring them into virtual reality and augmented reality holograms.
The new studios in San Francisco, London, and Redmond can allow third parties to make holograms which will be used on regular 2nd screens, a HoloLens device, or even Microsoft’s new Windows Mixed Reality (VR) headsets. Microsoft are licensing these studios, and it’s likely to be an expensive method to capture items as holograms.
Microsoft is pitching these studios more to producers, musicians, athletes, and dancers. The software giant is also expanding its Mixed Reality Academy program to San Francisco, with a range of workshops designed to teach the basics of developing apps and experiences for VR and HoloLens headsets.
Microsoft’s new studios come just as the augmented reality wars between Microsoft, Google, Apple, and Facebook begin. tech corporations are trying to bring some type of AR experience mainstream, and a tight integration of hardware and software will be key to convince customers that mixed reality computing is that the next major shift beyond PCs, laptops, and smartphones.
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