Facebook is ramping up its efforts to attract developers and so users to its ‘Instant Games’ feature in messenger. the company these days declared that developers will now add in-app purchases and advertisements to Instant Games, a move that the company hopes can make messenger a more attractive platform…
For advertisements, developers will choose between either standard ads or reward video ads. The latter means that users will do something, like watch a video ad, in exchange for in-game rewards like additional lives, tokens, and more. Facebook is taking a 30 % cut of ads shown in messenger.
In-app purchases are coming to Instant Games, but only on android at 1st. Facebook hasn’t said how much of a cut it’ll take of in-app purchases, but Google Play will get its standard 30 %, while developers can get 70 % until Facebook decides its revenue sharing policy. during a statement to TechCrunch, Facebook was unclear of its plans for taking revenue from in-app purchases:
“Our early tests for IAP will follow the standard rev/share policy and transaction fees for Google Play In-App billing.”
Facebook originally launched its Instant Games platform in messenger last year, but it hasn’t necessarily caught on with most users or developers. The platform is based on HTML5, which means it’s widely supportive , thus perhaps that paired with the new monetization choices can entice developers.
Facebook’s Instant Games is largely the company’s way of competing with the likes of the App Store and games in Apple’s Messages app. Instant Games can be accessed via the messenger app on iOS.