Google’s Instant Apps are offered in a few places for curious android users, but they have been conspicuously absent in one place: the Play Store. would not you wish to check out an app before committing to it? you can now. Google is currently building Instant Apps into the store through a Try it Now button on app pages. tap it and you’ll verify if an app is your cup of tea without the usual rigamarole of downloading it 1st. only a handful of apps are explicitly labeled as Instant Apps-ready (the new york Times’ crossword game is one example), but we’d expect that list to grow before long.
There are other important tweaks to the store, too. there is a revamped games area (shown above) with trailers and sections for new and “premium” paid games. Also, the redone Editor’s choice area is now up and running in 17 countries.
Google today declared that it’ll follow Apple’s lead in lowering the quantity of money app developers should pay for mobile subscriptions processed through the Play Store. Back in June 2016, Apple introduced a new policy for its App Store to encourage developers to sell subscriptions as in-app purchases within iOS. That involved reducing the standard App Store transaction fee from 30 % to 15 %. It took effect in Sep of last year.
Now, Google is doing the same. kind of like Apple’s approach, an android developer selling a subscription service will be eligible for the cut so long because the customer in question has been subscribed for more than a year. the company plans to put it into effect starting Jan 2018.
Google is clearly trying to stay competitive with Apple. By offering a reduction in its fees, the company ensures that subscription services, like Spotify, don’t try to bypass the Play Store in an effort to avoid paying the fee. It also encourages software makers to work harder to keep users subscribed for longer, because the free reduction won’t take effect until 12 months in.