VR

NYX and Samsung need to sell you makeup by VR tutorials

Technology

It’s not just in video games – the VR has the potential to change the way we experience info. You can experience what its like to walk in space with the BBC’s ISS app for Oculus. This season watch every NBA game with your VR headset. Or without ever leaving your home, lean back and experience the world via Discovery channel’s VR travel series. The trendy new tech is unavoidable, like in a new ad campaign featuring Nyx makeup and Samsung Gear VR.

With the experience of “Impossibly NYX pro Makeup”, you can able to see the 3 makeup tutorials from top beauty video bloggers Mykie, Kristen Leanne, and Karen Sarahi Gonzalez. You will also be able to use the Gear VR controllers to select different NYX products to learn more about. And you will be able to purchase the products that are featured in the tutorials at a discounted price. You will be able to try it out yourself starting Dec 18th in “select” NYX professional Makeup stores. With a national rollout to the rest of its 42 retail stores during 2018.

This is not the 1st foray into merging technology with makeup, of course. Sephora has its own way of marketing makeup via AR tech, yet another trend in the space. While it was hard to say whether a makeup tutorial in VR is any better than one on a flat screen. We will likely see more of this type of immersive branded promotion in the future.

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